All work done by the team was done on a volunteer basis, with the promise of compensation only if the project worked. In Aprilafter the iPad was officially released for sale in the United States, Hutcherson had a conversation with his key people eventual the Binnj team separately about his Binnj case.
After Clay generated excitement and more productive information in all aspects involved in the business, he arranged his first jam section discussion meeting with his Binnj team in August Hutcherson decided to treat the day time frame as more of a science experiment then a startup.
Even though it was not fully-formed idea, Hutcherson wanted to push it forward and start building a sales funnel in days by planning carefully with his Binnj team. It would be a digital menu where restaurant owners could adjust and update their traditional menu at any time which would help them to manage their inventory and increase profitability.
Basecamp for overall project scheduling and test management, Redmine for feature, development tasks and bug tracking, SubversioN for code management and Dropbox for distributed file sharing, Skype for teleconferencing and videoconferencing.
Hutcherson believed that the iPad was going to change electronic content consumption forever with its light form factor, full-screen touch-based navigation system, Wi-Fi and 3G network connectivity, popular productivity and lifestyle applications, stable and highly popular software development kit.
All of this would be supported initially by the Apple iPad, with room to expand into other tablet hardware as it emerged. They were using collaborative tools that allow them to communicate, interact, collaborate, and work from different places and at different times of a day.
With this disruptive technology, restaurant owners could have full control to customize their menu, cost saving on printing traditional menu, and risk-free fix-priced bundling; customers could be presented with up-selling, purchase options, and specific promotions.
Restaurants Clay Hutcherson, founder, president and chief executive officer of Binnj, was inspired by his 12 years old son who was accessing and consuming content about the upcoming race season with his iPad. Hutcherson was very curious and excited about this potentially disruptive technology and the prospect of building a new platform for the restaurant industry, but he was not sure whether this platform would be created by his Binnj team the way he imagined.
Jen Hosafros, a graphic designer; Nancy Philip, a chartered accountant; James Hayes, a sales and marketing expert; and Scott Corscadden, a software engineer would make up the development team.
They were all inspired by his wild idea and sensed the real, future value of the LiveMenu.Binnj on the Apple iPad Case Solution,Binnj on the Apple iPad Case Analysis, Binnj on the Apple iPad Case Study Solution, In this dialogue, in the style of the situation, Director General Binnj's assembled a team of people for a day "scientific experiment" to determine whe.
Clay Hutcherson, founder, president and chief executive officer of Binnj, was inspired by his 12 years old son who was accessing and consuming content about the upcoming race season with his iPad. He instantly had a fresh idea about creating a company’s new product, an iPad-based real-time electronic restaurant menu platform.
The new product would [ ]. Sportsman's Warehouse Sportsman's Warehouse was founded under the idea of serving the outdoor enthusiast exclusively.
That's why you'll find everything you're looking for right here under one roof. Whether it's for fishing, hunting, camping or any other outdoor pursuit, we've got it all.
Access to case studies expires six months after purchase date. Publication Date: February 11, In this dialogue-styled situation, Binnj's CEO has assembled a team of people for a day.
Binnj on the Apple iPad Case Solution, In this style of dialogue, CEO Binnj assembled a team of people for a "scientific experiment" days to determine whether a proposed new high-tech enterp. Assignment 2 Binnj Case Study Nishant Gurung George Mason University I.T - Dr.
J. John Murray October 4, Abstract This paper is an analysis on Binnj Case Study which is based on a Science Experiment carried out by Clay Hutcherson, founder and CEO of London.Download