Specialty coffee in the United States is the fastest growing business. A number of players have entered into this market ranging from multinational chains to road side cafes. This targeting would concentrate on consumers that value spending time in coffee stores that offer a relaxing and comfortable atmosphere.
Even though this segment is very broad it is not something that Starbucks Starbucks target customer searching for. Especially during the summer period, Finland has quite a lot of tourists in the capital area. A large portion of coffee drinkers is found in urban areas of the United States.
Starbucks has positioned itself as an upscale brand. With this positioning, the company targeted young students.
Starbucks aims to become the most recognized brand of coffee. This segment mostly uses the kind of services Starbucks offers. Target Markets During the initial years, the target market of Starbucks included: The company revolutionized the coffee shop concept so that customers line up for the pleasure of paying top dollar for their favorite coffee concoction made with premium beans, fashioned into every manner of taste, and finished off just the way they like it.
With the passage of time, the company realized that opportunities for growth also exist in other market segments. Market Demographics The target market of Starbucks composed of young, affluent, and tech-savvy customers. They prefer porcelain cups over paper cups for example.
Have a great day everyone: The place becomes a preferred option of moms with strollers, and working professionals who needed a Starbucks focuses on embracing diversity by providing good customer service and also by offering a large base of products that cater to different appeals.
First of all Starbucks does not usually concentrate on this segment and especially in Finland senior citizens tend to be very particular about what kind of coffee they drink and what they drink it out off. The company has as many as 10, coffee shops in more than thirty countries. Young urban adults are people of diverse income and age groups that have varying tastes and interests.
Target Segment So now that the market has been divided into four different segments, lets take a better look at the chosen target segment —young urban adults approximately year olds coffee consumers in the capital area. For this they would be willing to spend a little over the average price for specialty coffees.
Starbucks positioned itself as a third place for its customers. Inspired by the Italian coffee culture, Shultz decided to replicate the culture in the United States Robbins, Eventually, the company decided to expand its target market to include young, less-educated and low-income consumers.
Marketing should be focused on reaching youth customers with varying tastes and interests. Teenagers do not necessarily have the money and if they have, are not as willing to spend their money on a cup of coffee in a nice environment.
The stores of Starbucks coffee offer customers a venue where they can socialize. Starbucks bought Tazo and Teavana tea companies and Evolution Fresh for its juices. Affluent customers Well educated customers White Collar Patterns The age of the target market was between 25 and As suburbanites, they spend a lot of time sitting in traffic, which makes their coffee splurge even more welcome.
The company has differentiated itself by providing not only coffee but a rich experience. They are also more traditional coffee users and do not drink that much specialty coffees.We will write a custom essay sample on Starbucks Coffee Segmentation and Target Market specifically for you for only and offer benefits that are that are widely valued by customers.
When Starbucks was launched inthere were many coffee bars in the US, but Starbucks wanted to have a unique stand from others. We will write a custom. SinceStarbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world.
Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Our Customer Contact Center will be closed to observe the following US Holidays.
Identifying Starbucks' Customers Market Segmentation So, as I mentioned yesterday, today I’m going to ponder a bit on what would be the best target audience for Starbucks. Starbucks has numbers of capabilities likes market leadership and its outlets as customers means its locations which means it is the place where customers can.
The target market of Starbucks composed of young, affluent, and tech-savvy customers.
Starbucks coffee attracted the attention of a number of customers who needed a. Shop Target for Starbucks you will love at great low prices. Free shipping on orders of $35+ or free same-day pick-up in store.Download